Found this over on A VC (which, if you are interested in startups, is worth bookmarking). It's about 10 minutes to get through all of it, but it's a great overview of how the internet has changed the face of business and how much it has remained the same. If you give your customers a product that is all about them they will use it (and more importantly -tell their friends about it). The organic growth of @ replies and # tags on twitter is a great example of this. Originally, twitter had nothing to do with them (which is probably why there is such an uprising about how they want to go with the official retweet function). Users took a product and made it their own. The internet hasn't changed this. What is has changed is how quickly people expect things, because everything gets done sooner rather than later (and if your product isn't doing it, someone else's either will or already is). Take a look through the slideshow as David Gillespie has done a much better job with it than a few lines of text can.
With Google's recent acquisition of Gizmo5, people have been wondering how long it is going to take before we start to see it integrated with Google Voice - from the looks of things, it might be sooner than we think?
Update: Apparently, I just missed this feature which dates back to when Google Voice was Grand Central. Oops.
Granted - I haven't tried the newest Apple mouse and I'm sure it's fairly safe to assume that the OpenOfficeMouse is a gimmick designed mostly to poke fun at Apple latest no/one button mouse (if it isn't, CAD/CAM users from the 80s are rejoicing everywhere). I'm still rocking my trusty Logitech MX1000 and probably will be until it dies.